Congratulations, you have successfully created your own video! It’s a pretty awesome one, too. I bet you can’t wait to share it with the world! How, though? And where?
Two of the most common video-sharing platforms right now are YouTube and Facebook.
YouTube is the current giant when it comes to video-sharing. Building their brand since 2005, it has been the go-to place when you want to search for videos or even upload some of your own. It is easy to assume that this might be the best place to share your content, however Facebook has proven to be a pretty fair contender.
Depending on your goals, one platform may be more useful than the other. Here we are going to discuss the pros and cons of the two platforms so as to help you decide where you’re going to upload your finished product.
Part of determining where to put your work is how your video will look and sound.
Each site has its own recommended settings for optimum playback.
As much as we all love high quality videos, however, we have another major thing to consider: engagement.
YouTube is considered to be the world’s #2 search engine, garnering over a billion searches every month. Since it has established its brand as a video database, people go to the website for the sole purpose of watching videos. For every video watched, YouTube also displays a sidebar showing similar videos that the viewer might be interested in.
The concern with YouTube is that it doesn’t generate much user response. Unless you already have a set of established subscribers, it could be quite challenging to get those likes, shares, and comments flowing.
Facebook, on the other hand, is the world’s #1 social networking site. It provides a personalized experience for every user and can even be used for business purposes. Because of this, users check their news feeds frequently, ultimately including Facebook in their daily routine.
Unlike YouTube wherein one has to search for a specific video in order to access it, Facebook’s algorithm selects the videos and delivers it to the news feeds of those who may be interested–conveniently placing the content between photos of your cousin’s out-of-town trip and your roommate’s breakfast. It has a highly sophisticated targeting system, greatly supported by their wealth in user demographic information. Furthermore, the social format makes commenting and sharing more intuitive, and thus more engaging, for the viewers.
Okay, so why not get the best of both worlds, right?
Why not just upload a video on YouTube (for the quality) and then share it on Facebook (for the engagement)?
Well, Facebook can get pretty sneaky.
You see, when you upload a video directly to Facebook, it autoplays and the whole frame of the video is displayed.
On the other hand, when you attach a link from YouTube, a small square preview is seen, with the majority of the space being taken up by the title and description. Clicking on this would redirect to a third-party website (YouTube), which may be problematic, especially for those who are on their mobile devices and connected through mobile data.
Naturally, these differences would make a Facebook-hosted video more appealing and convenient to watch.
While the Facebook algorithm has proven useful to video engagement, it has a downside as well. The same algorithm causes Facebook posts to have a shorter lifespan. Once your video stops getting likes and shares, it disappears from people’s news feeds. And unlike on YouTube, it’s hard to search for old Facebook videos. Furthermore, linking and embedding videos from Facebook is more challenging as compared to videos from YouTube. These are huge hurdles.